PROJECT

Borovka

ROLE

Art Direction

Graphic Design

Author's control of label production

BOROVKA is a traditional Slovak distillate made from juniper, produced by "Pacho Matrtaj z Hybe", Slovakia. The design idea is hunting in the forest, as an association with the place where juniper grows. And therefore the labels on the bottle are made in the form of an iron buckle on a leather belt of a hunter. The overall style is complemented by a pendant hanging on the neck of the bottle in the form of a wolf's fang – the hunter's prey.

This is one of the first projects where I started using a combination of soft metal and paper in the production of labels for brand packaging.