PROJECT

Paleno

ROLE

Art Direction

Graphic Design

Author's control of label production

Creation of the style and packaging design of the Paleno brand for “Pacho Matrtaj z Hybe” Slovakia. The initial goal was to create a product in the premium segment with elements of folk Slovak style.

In the process, arose the idea to depict the product as a testament from previous generations to today’s masters of barley malt distillate production.